2024 has started, and here is a quick update for e-commerce professionals running their e-commerce businesses online. An update about the latest e-commerce keyword strategy in 2024 for any e-commerce business. We all know that day by day, the demand for e-commerce stores is increasing just because of the right targeted keyword research for Ecommerce.
One study shows that in 2023 the e-commerce store market cap was 6.3 trillion dollars. Researchers predict that this figure will be grow by 21.2% by 2024. This year is a great opportunity, if you are a small vendor planning to move your business online. But first, you must understand the search engine optimization criteria and how it works for your e-commerce store. If you’re curious about how keyword research works in Search Engine Optimization (SEO) on your online store, take a look at this blog now.
Your website’s visibility is the main point of success. Strategic keyword research is one of the most effective and powerful ways to enhance your online presence.
Why is keyword research important for your store?
There are different types of keywords on Google search engines; each keyword has its pros and cons. Each keyword has its particular meaning. But let me share one secret about the different types of keywords. Most e-commerce brands use long-tail keywords to easily target search engines for ranking and better visibility.
Now, let’s understand what the different types of keywords are.
1. Short Tail Keywords
Short Keywords are brief and general terms, usually just one to three words. Think of it like typing “shoes” on the Google search engine when you’re looking for, well, shoes.
2. Long-Tail Keywords
Long Keywords are more detailed phrases, usually three words or more. For example, instead of just “shoes,” you might type in “running shoes for women with arch support” to find something specific.
3. Branded Keywords
Branded Keywords is when you use the name of a brand in your search. For instance, if you’re looking for Nike running shoes, you’d type in “Nike running shoes.”
4. Product Based Keyword Research
Product Based Keywords are get even more specific by mentioning a particular type or name of a product. For instance, if you’re searching for the latest iPhone, you might type “iPhone 13 Pro Max.”
So, whether you’re searching for something general or have a specific brand or product in mind, the words you use matter when looking things up online!
5. LSI Keywords
LSI keywords – Ever wondered how search engines really understand what you’re looking for? That’s where LSI keywords come into play. LSI, or Latent Semantic Indexing, is like the secret sauce that helps search engines connect the dots.
In simple terms, LSI keywords are buddies of your main keywords, sharing similar meanings. For instance, if your main keyword is “apple,” LSI keywords might be “orchard,” “fruit,” or “healthy snacks.” Including these related terms in your content tells search engines, “Hey, this page is all about apples and everything fruity!”
Important Factors for Keyword Research for Ecommerce
When doing keyword research for Ecommerce, it’s crucial to consider a few important factors to make sure you’re on the right track:
- Relevance: Pick keywords that match your products or content. Consider what your customers are looking for, and use words that directly relate to your offer.
- Search Volume: Look for keywords that many people are searching for. This helps ensure that your website has a better chance of being seen. It’s like making your store more visible in a crowded marketplace.
- Competition: Check how many other websites or businesses use the same keywords. If there’s too much competition, it might be harder for your site to stand out. Find a balance with decent search volume but not too much competition.
- User Intent: Understand what people seek when they type in a certain keyword. Are they looking to buy something, gather information, or do something else? Customize your content to match what your potential customers are searching for.
In simple terms, relevance means using words that make sense for what you’re selling; search volume is about choosing words that lots of people are using to search; competition is checking how many others are using the same words; and user intent is understanding why people are searching in the first place. Considering these factors helps you find the right keywords for your business.
How to Do Keyword Research for Your E-commerce Store?
Understanding how to conduct keyword research for ecommerce store is crucial in boosting your online presence. You can use some tools for keyword research, like Google Keyword Planner, Ahrefs, SEMrush etc.. Let’s break down the process into simple steps:
1. Get to Know Your Audience:
Start by understanding who your customers are. What do they like? What are their demographics? How do they behave online? Knowing these details helps you understand the keywords they might use when searching for products. You can also use synonyms in your keywords. There are many different types of consumers in this world, so you have to understand how your potential customers might type or speak when searching for your products on Google.
2. Think of Keywords:
Take some time to brainstorm potential keywords. Consider the words and phrases that best describe your products and would likely be used by your audience in search queries. Please keep it simple and focused on what you offer.
3. Use Tools for Insight:
Leverage helpful tools such as Google Keyword Planner, SEMrush, and Ahrefs. These tools provide insights into what people are searching for, how often, and how competitive those keywords are. This step is like having a roadmap to guide you toward the keywords that matter most.
4. Spy on competitors:
Take a peek at what your competitors are up to. Identify the keywords they target and see how well they work for them. This can give you valuable insights into what might work for your store.
5. Fine-tune your list:
Now that you’ve got a bunch of possible keywords, let’s narrow it down. Focus on the keywords that really fit your business goals. Try to find a good balance between how often people search for a term (search volume) and how many others are also trying to rank for that term (competition). This step is all about finding that perfect balance.
Remember, the goal is to bring traffic to your site and attract the right kind of visitors who will likely become satisfied customers. By following these steps in detail, you’re setting the foundation for a robust keyword strategy that can significantly impact your e-commerce success.
Conclusion
Unlocking the power of keywords is indispensable. Investing time and effort into thorough keyword research for ecommerce will equip your online store with the tools necessary to boost visibility, attract the right audience, and ultimately increase sales. Remember the importance of relevance, user intent, and effective use of tools to refine your keyword strategy continually. Remember, the key to success lies in attracting traffic and converting that traffic into satisfied customers.
Also See: Build a Highly Winning Ecommerce Website Store in 2024
