Blog posts

What is a blog post?

A blog post refers to an article, news item, or guide that is published on your store’s blog.

A blog post may include text, images, videos, and a section where customers can post comments. Such posts are valuable for fostering relationships with potential customers, enhancing the credibility of your brand, and generating content rich in keywords to aid in search engine optimization.

blog page

How to set up blog posts


  • Refer to the “How to create blog posts” tutorial available on the Shopify support site to craft your blog entries.
  • Launch the Theme Editor, then from the dropdown menu at the top, choose Blog Posts and select your preferred template.
  • Navigate to the Article Pages section on the left side of the interface. This area corresponds to the full blog post page and provides options to tailor various page settings.


When your blog accumulates numerous posts, it can be challenging for readers to locate specific articles of interest. To address this, it’s advisable to assign tags to each blog post, enabling straightforward filtering on the blog page.

Within the Article Pages settings, activating the Show article tags option will display these tags on each blog post page, simplifying navigation for your audience.


Refer to Shopify’s Managing comments on blog posts for steps on how to enable comments.